Sunnyvale, Calif. – January 11, 2010 – From the floor of the North American International Auto Show (NAIS) in Detroit, Jim Farley, Chief Marketing Officer of Ford Motors, fielded live questions from FutureWorks principal Brian Solis and Ann Handley of MarketingProfs.
The interview explored Ford’s use of social media, including the Ford Fiesta Movement campaign. Questions came from Solis and Handley, as well as from Twitter and show attendees.
A full transcript of the chat can be found at: http://bit.ly/5XtGMl
About Brian Solis
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.
Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.
FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.