Sunnyvale, Calif. – June 10, 2010 – Brian Solis, principal of the award-winning New Media agency FutureWorks, will be the opening keynote speaker at the World Public Relations Forum (WPRF) on June 14. The two-day event is held in Stockholm, Sweden, June 14-15.
The highly anticipated keynote is titled The Influence Factor: Activating the social effect to influence and measure stakeholder activity. The talk will begin at 9:45 am local time, and will kick off the Forum’s Part 1, The World as a Network.
The WPRF brings together key figures within the world’s PR industry to exchange ideas and present new methods and research in the field of professional communication. The 6th World Public Relations Forum will also discuss a new model for the practice of public relations, “The Communicative Organization.”
The conference is arranged by the Swedish Public Relations Association with the Global Alliance for Public Relations and Communication Management.
Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.
Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.
Solis’ latest book is Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, published by John Wiley & Sons. Previous books include Now is Gone with Geoff Livingston and Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.
FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.