By the Numbers: New Report Analyzes the Balance of Influence on Twitter by Gender

Study from Brian Solis, PeopleBrowsr, and Klout shows that overall, women maintain a higher level of influence across the Twitterverse

August 4, 2010
Brian Solis, PeopleBrowsr, and Klout studied the gender balance on Twitter in a new report titled, Influence is Bliss: The Gender Divide of Influence on Twitter. A full copy of the report can be found on http://www.briansolis.com or can be sent for review.

The study looked at the gender breakdown of the top 50,000 influential people on Twitter (as defined by their Klout influence score), as well as the gender and Klout score of a random sampling of 100,000 Twitter users. The team found the following:

  • When sampling 100,000 Twitter users, women represented the majority of the group: 54% women/46% men.
  • The average Klout influence scores of the random sampling weighed in favor of women: 34 for women compared with 31 for men.
  • When studying the top 50,000 most influential people on Twitter, the average Klout score for males was 56, while it was 54 for women.

“Ten years ago comScore reported that the number of women on the Web in the U.S. surpassed the number of men, and recent reports all point to the fact that in terms of numbers women rule on the Web and social networks. We wanted to look beyond pure numbers and analyze the balance of influence based on gender,” said Solis.

He continued, “While men edge slightly ahead when measuring only influential residents, women maintain a higher level of influence across the entire Twitterverse. As such, they have earned an elevated position of value and authority within their networks.”

This report is part of a series of collaborations between Solis and PeopleBrowsr to investigate social media activity and brand sentiment across a range of brands and events.

About Klout Scores
The overall Klout score ranges from 0 to 100. Klout’s algorithm involves three sophisticated stages of semantic calculation. The first, described as “True Reach,” measures influence between each and every relationship, evaluating the engaged audience versus total audience. The service also employs a secondary metric known as “Amplification Probability,” which documents the likelihood of a specific tweet spreading beyond the primary network through retweets as well as generating a response from the immediate audience. Finally, Klout factors the “Network Value,” which measures the influence of those individuals who follow the original user and their propensity for sharing their content, which contributes to overall authority.

About PeopleBrowsr
PeopleBrowsr is a Social Search engine and a Conversation Mine that looks into the heart of digital conversations and engages across multiple networks simultaneously. We are an intelligent data service provider to the enterprise. We are a powerful social network tool for individual users. To learn more, visit www.peoplebrowsr.com.

About Brian Solis
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis’ latest book is Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, published by John Wiley & Sons. Previous books include Now is Gone with Geoff Livingston and Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.

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