Founder and President
Author of the acclaimed new book on social media and business, Engage!, Brian Solis is Principal of FutureWorks, an award-winning New Media marketing and branding agency in Silicon Valley and the Chief Web Analyst at PeopleBrowsr. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing.
Solis has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. His blog, BrianSolis.com is among the world’s leading business and marketing online resources, ranking among the top 1% of all blogs tracked by Technorati. Solis is also ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis is also the publisher of bub.blicio.us, a popular lifestyle and technology blog, and is also a contributor to BusinessWeek, AdAge, Harvard Business Review, and Mashable.
He actively contributes his thoughts and experiences through keynotes, industry appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling an evolutionary genre of marketing, service, and influence. Content is democratized and influence is equalized…
Brian Solis has been actively writing about new marketing and communications since the mid 90s to document how the Web was redefining the communications industry — he coined PR 2.0 along the way before focusing his efforts on the greater impacts on the future of marketing and media. He was also among the original thought leaders working to organize and define the “Social Media” movement to establish a definitive media category.
His new book, Engage, provides a deep review of the evolution of new media and how to integrate new technologies and methodologies into everyday activity. It is written for champions and executives alike in business, marketing, branding, interactive, service, and communications with a mission to help all aspects of business to the table.
Prior to Engage, Solis partnered with co-author Deirdre Breakenridge on Putting the Public back in Public Relations, which became a best seller in the communications industry.
In 2007, Solis worked with Geoff Livingston, on Now is Gone, an early, award-winning book that helps businesses learn where to start in Social Media and why.
Solis has also contributed many forewords including PR 2.0 by Deirdre Breakenridge and MySpace Marketing by Sean Percival, Twittfaced by Jacob Morgan, among others.
Solis has also written and published several ebooks on new PR, social media, customer service, personal branding and blogger relations.
Web 2.0, Silicon Valley, and Beyond
Among new marketing tools and philosophies, Solis is also an investor and thought-leader in the Web and new technology landscape. He shapes and documents the rapid evolution of products and services and how businesses and consumers can actually use these tools. He is an active leader in spotlighting and cultivating new startups and emerging visionaries in Silicon Valley and beyond.
Solis is also co-organizer of the monthly Silicon Valley NewTech Meetups and also donates his expertise, time, and resources to promoting and advising San Francisco NewTech Meetup, various BarCamps, Silicon Valley Tweetup, STIRR, SF Beta, Twiistup, TechCrunch events, TechCocktail, DEMO, Office 2.0, and Dealmaker Media events.
Together with Stephanie Agresta (@InternetGeekGirl), the duo started the TechSet, a celebration of the people who are actively contributing to the evolution of the social economy. From Las Vegas to New York, Austin to Los Angeles, and back to San Francisco, Stephanie and Brian host premier events that fuse glamour and technology in each of the cities where innovation is bustling.
The TechSet represents a new era of celebrity, bringing together hundreds of up-and-coming, successful and popular personalities, artists, entrepreneurs, bloggers, and connectors to forge new relationships that serve as catalysts to future projects and engagements.
Solis is also known for photographing prominent tech figures, Hollywood Celebrities, thought leaders, artists, and events. His work has been featured in BusinessWeek, The New York Times, Wired, The Los Angeles Times, Rolling Stone, Wikipedia, CNET/CBS, among many other outlets. He also publishes his photos on flickr.