General Manager & Partner
Before starting his own firm, Daniel spent more than seven years in Silicon Valley’s technology epicenter. A former vice president for Weber Shandwick – one of the world’s largest public relations agencies – Daniel was instrumental in driving tangible results for both international and national clients.
With more than 20 years of technology sales, marketing and communications experience, he has created and implemented many high-visibility campaigns for clients in a wide variety of market sectors. Daniel’s technology and consumer electronics expertise runs the gamut. He has specific industry experience in a wide range high-tech and consumer technologies, including consumer electronics, personal computers and peripherals, as well as enterprise hardware, software and networking, digital imaging, professional broadcast equipment, storage, SMB software, multimedia software, consumer software, and custom application and Web-based software.
McKean’s working philosophy is quite simple – make a difference each and every day. Whether a company is big or small, Daniel places the same level of importance on each detail and every task to ensure that all clients receive the highest possible results.
As managing partner for FutureWorks Southern California, Daniel manages the firm based on four key client value propositions.
1. Offer greater business value by providing the industry’s best price performance value.
2. Provide only senior-level communications expertise to achieve more business-focused results without extra layers of management and junior staff learning on the client’s time.
3. Deliver big agency experience with the special care and attention from a small agency environment to guarantee client needs are never overlooked.
4. Keep office overhead down to eliminate extra expenses typically billed by other agencies for unneeded infrastructure.
“We help corporations, big and small, with affordable, senior-level public relations and marketing expertise. It is our goal to assist every client in achieving greater business success by enhancing corporate images, strengthening market leadership and building brand loyalty. Our expertise runs broad and deep. With an extensive scope of services and a wide range of capabilities, we are able to meet our clients’ business goals and communications objectives efficiently, effectively and within budget.”