Sunnyvale, Calif. – August 26, 2010 – Brian Solis’ blog, Defining the convergence of media and influence, earned the top spot in the latest ranking of the Junta42 Top 42 Content Marketing Blogs. Since Junta 42 first starting producing its list in January 2008, Brian has finished in the Top 10 five times. This time, the popular author, speaker and social media blogger earned a clear first place.

Junta42 began with a list of 400 content marketing-related blogs. Blogs were judged based on the following criteria: number of content marketing posts in the quarter, substantiveness of posts (i.e. blogs that delivered unique ideas, thoughtful ideas, deep coverage and high-value content), Google PageRank, and previous Junta42 ranking.

Brian’s blog explores the full scope of influence and media in today’s landscape, covering relevant topics on business, new media, marketing, and digital culture.

Author of the acclaimed new book on social media and business, Engage!, Brian Solis is Principal of FutureWorks, an award-winning New Media marketing and branding agency in Silicon Valley and the Chief Web Analyst at PeopleBrowsr. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing.

About FutureWorks

Study from Brian Solis, PeopleBrowsr, and Klout shows that overall, women maintain a higher level of influence across the Twitterverse

August 4, 2010 – Brian Solis, PeopleBrowsr, and Klout studied the gender balance on Twitter in a new report titled, Influence is Bliss: The Gender Divide of Influence on Twitter. A full copy of the report can be found on http://www.briansolis.com or can be sent for review.

The study looked at the gender breakdown of the top 50,000 influential people on Twitter (as defined by their Klout influence score), as well as the gender and Klout score of a random sampling of 100,000 Twitter users. The team found the following:

• When sampling 100,000 Twitter users, women represented the majority of the group: 54% women/46% men.
• The average Klout influence scores of the random sampling weighed in favor of women: 34 for women compared with 31 for men.
• When studying the top 50,000 most influential people on Twitter, the average Klout score for males was 56, while it was 54 for women.

“Ten years ago comScore reported that the number of women on the Web in the U.S. surpassed the number of men, and recent reports all point to the fact that in terms of numbers women rule on the Web and social networks. We wanted to look beyond pure numbers and analyze the balance of influence based on gender,” said Solis.

He continued, “While men edge slightly ahead when measuring only influential residents, women maintain a higher level of influence across the entire Twitterverse. As such, they have earned an elevated position of value and authority within their networks.”

This report is part of a series of collaborations between Solis and PeopleBrowsr to investigate social media activity and brand sentiment across a range of brands and events.

About Klout Scores
The overall Klout score ranges from 0 to 100. Klout’s algorithm involves three sophisticated stages of semantic calculation. The first, described as “True Reach,” measures influence between each and every relationship, evaluating the engaged audience versus total audience. The service also employs a secondary metric known as “Amplification Probability,” which documents the likelihood of a specific tweet spreading beyond the primary network through retweets as well as generating a response from the immediate audience. Finally, Klout factors the “Network Value,” which measures the influence of those individuals who follow the original user and their propensity for sharing their content, which contributes to overall authority.

About PeopleBrowsr
PeopleBrowsr is a Social Search engine and a Conversation Mine that looks into the heart of digital conversations and engages across multiple networks simultaneously. We are an intelligent data service provider to the enterprise. We are a powerful social network tool for individual users. To learn more, visit www.peoplebrowsr.com.

About Brian Solis
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis’ latest book is Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, published by John Wiley & Sons. Previous books include Now is Gone with Geoff Livingston and Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.

Sunnyvale, Calif. – June 15, 2010 – The Hospital Club announced its shortlist of the 100 most influential people shaping the creative and media industries. Among the nominees is social media pioneer and principal of FutureWorks, Brian Solis. Solis was named in the ‘Established’ group for Advertising, Marketing, and PR.

Voting is now open to the general public until June 25 at http://www.thehospitalclub.com/100/vote.php. Finalists will be announced on July 7 on thehospitalclub.com and in The Independent Newspaper.

Now in its third year, the Hospital Club 100 covers both established and emerging talent, spanning ten categories: advertising, art & photography, design, fashion, film & TV, marketing & PR, music, new media, publishing & writing, and theatre & performing arts.

According to the Hospital Club, the list focuses on current contribution and importance, not just the size of someone’s celebrity status, profile, bank balance, titles or past reputation.

The Hospital Club opened in 2004 by Eurythmics’ Dave Stewart and Paul Allen, one of the Microsoft founders. Designed for London’s creative community, the club features a bar, lounges, restaurant, cinema, gallery, and state of the art music and television production facilities.

About Brian Solis
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.

Solis’ latest book is Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, published by John Wiley & Sons. Previous books include Now is Gone with Geoff Livingston and Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.

About FutureWorks
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.

FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

Sunnyvale, Calif. – June 10, 2010 – Brian Solis, principal of the award-winning New Media agency FutureWorks, will be the opening keynote speaker at the World Public Relations Forum (WPRF) on June 14. The two-day event is held in Stockholm, Sweden, June 14-15.

The highly anticipated keynote is titled The Influence Factor: Activating the social effect to influence and measure stakeholder activity. The talk will begin at 9:45 am local time, and will kick off the Forum’s Part 1, The World as a Network.

The WPRF brings together key figures within the world’s PR industry to exchange ideas and present new methods and research in the field of professional communication. The 6th World Public Relations Forum will also discuss a new model for the practice of public relations, “The Communicative Organization.”

The conference is arranged by the Swedish Public Relations Association with the Global Alliance for Public Relations and Communication Management.

Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.

Solis’ latest book is Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, published by John Wiley & Sons. Previous books include Now is Gone with Geoff Livingston and Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.

About FutureWorks
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.

FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

Live streamed event will be held May 27 6-7 pm EDT to help small business owners harness the power of social media

Sunnyvale, Calif. – May 24, 2010 – Brian Solis, principal of the award-winning New Media agency FutureWorks, will be the featured speaker in Citibank Small Business’ online, live streamed event: “Drive Sales and Word of Mouth Referrals using Social Media.” Held in celebration of National Small Business week, the free online event will help small businesses harness the power of social media to market and expand their business.

The event will be held Thursday May 27, 6-7 pm EDT. Those interested can register at the Event Registration page located online at: https://www.citievents.com/Metron/forms/2010SmBusSocMedWeb.form

About Brian Solis
Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.

Solis’ latest book is Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, published by John Wiley & Sons. Previous books include Now is Gone with Geoff Livingston and Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.

About FutureWorks
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.

FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

Sunnyvale, Calif. – May 20, 2010 – Brian Solis, social media pioneer and principal of FutureWorks, is participating on Alicia Keys’ handpicked Selection Committee to select the Head Blogger for Alicia’s upcoming website IAmASuperWoman.com (IAAS.com). Alicia Keys is a Grammy Award-winning musician and globally conscious entrepreneur.

The IAAS.com SuperSearch, powered by Monster.com, elicited a massive response of more than 8,500 job applications for the position. The applicants were narrowed down to ten finalists who were then deliberated upon by Alicia’s Selection Committee.

Solis was handpicked to participate on the Social Media Selection Committee. He and the panel were given profiles of the final ten, as well as writing samples. The expert panel then rated the candidates on pre-determined criteria including writing skills and social media savvy, and made recommendations to Alicia on who is best suited for the job.

The top three bloggers (currently posted on the IAAS.com website) will be flown to London for the Black Ball on May 27th to meet Alicia and complete their final writing assignment. The Head Blogger will be announced on June 25th.

On the panel, Solis joined other esteemed social media leaders, including Sarah Evans, Jason Falls, Beth Kanter, Guy Kawasaki, Dan Schawbel, Erin Kotecki Vest, and Tamar Weinberg.

About Brian Solis
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.

Solis’ latest book is Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, published by John Wiley & Sons. Previous books include Now is Gone with Geoff Livingston and Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.

About FutureWorks
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.

FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

Part of Web 2.0 Expo, Brian Solis will discuss lessons and observations from his new book; May 6th at 3 pm

Sunnyvale, Calif. – May 6, 2010 – Brian Solis, principal of the award-winning New Media agency FutureWorks, will discuss lessons and observations from his new book “Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.” The discussion is a special event in conjunction with Web Expo 2.0.

The event is taking place on May 6 at 3 pm at the Moscone West Convention Center (Room 2014) in San Francisco. A reception and meet & greet will follow at the Marriott Marquis View Lounge, 39th Floor.

Charlene Li, Founder of the Altimeter Group and author of Open Leadership, and leading tech analyst Chris Shipley will join Brian on stage at the event.

Web 2.0 Expo, co-produced by O’Reilly Media, Inc. and UBM TechWeb, showcases the latest Web 2.0 business models, development paradigms and design strategies for the builders of the next-generation Web. The Expo is held May 3-6 in San Francisco.

About Brian Solis
Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.

Solis’ latest book is Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, published by John Wiley & Sons. Previous books include Now is Gone with Geoff Livingston and Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.

About FutureWorks
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.

FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

Sunnyvale, Calif. – April 9, 2010 – Brian Solis, principal of the award-winning New Media agency FutureWorks, was a keynote speaker at ConnectNow, a three-day conference focusing on the intersection of social media, emerging technology and the enterprise. ConnectNow was held April 7-9 in Sydney, Australia.

Solis’ popular keynote was titled The Human Network in an Interconnected World. Throughout his talk, Solis stressed the need to connect brands, information, and consumers — in order to build the bridges between people, contextual relationships, and technology. He spoke about the growing demand for personalized and unified content on multiple screens (TV, PC, and phone), as well as the impact of the real-time web, location based services, augmented reality, gaming, and mobile’s growing dominance.

ConnectNow is a marketing and communications conference focusing on the convergence of social media, emerging technologies and enterprise. The three-day event brings together visionaries and specialists in the field of new media marketing, community management and social technologies covering the latest strategies, tools and best practices in marketing innovation.

Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.

Solis’ latest book is Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, published by John Wiley & Sons. Previous books include Now is Gone with Geoff Livingston and Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.

About FutureWorks
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.

FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

Sunnyvale, Calif. – February 26, 2010 – Today marks the official release of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, the latest work from Brian Solis. The book is published by John Wiley & Sons with a foreword by Ashton Kutcher.

With ENGAGE! as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business, and with this book, you will find out how to:

• Create a space in the online ecosystem that truly represents your business and cultivates your customers’ loyalty and trust

• Participate in the unique culture of each available social media platform to engage your customers

• Establish an organizational structure that constantly targets the next new media trend

• Attract online champions and change agents who will uncover the social networks you need to reach and the influencers who will help build your reputation in the networked world

• Consistently adapt your company to market needs and trends based on the invaluable connections you forge and the empathy and insight you garner in the process

As Solis said, “There are thousands of customers waiting to hear from you about your business and vision. It’s the minimum ante to create a vibrant and loyal online community. When you engage, you will build an authoritative social network that increases your visibility, relevance, influence, and profitability. It’s time to Engage!”

About Brian Solis
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.

Solis’ latest book is Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, published by John Wiley & Sons. Previous books include Now is Gone with Geoff Livingston and Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.

About FutureWorks
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.

FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

Sunnyvale, Calif. – January 11, 2010 – From the floor of the North American International Auto Show (NAIS) in Detroit, Jim Farley, Chief Marketing Officer of Ford Motors, fielded live questions from FutureWorks principal Brian Solis and Ann Handley of MarketingProfs.

The interview explored Ford’s use of social media, including the Ford Fiesta Movement campaign. Questions came from Solis and Handley, as well as from Twitter and show attendees.

A full transcript of the chat can be found at: http://bit.ly/5XtGMl

About Brian Solis
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.

About FutureWorks
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.

FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.