Brian Solis Named One Of The Top Marketing Blogs By Junta42

February 1st, 2011

San Jose, Calif. – February 1, 2011 – Brian Solis’ blog, Defining the convergence of media and influence, has once again earned a top spot in the latest ranking of the Junta42 Top 42 Content Marketing Blogs. Out of 433 marketing blogs, the popular author, speaker and social media blogger ranked second.

This is the 10th installment of Junta42’s popular list. Brian has finished in the top ten six times. The Top 42 scores are calculated using a combination of 1) Relevance to Content Marketing, 2) How much the blog adds to the Content Marketing conversation, 3) Google Page Rank, 4) blog consistency and 5) previous ranking.

Brian’s blog explores the full scope of influence and media in today’s landscape, covering relevant topics on business, new media, marketing, and digital culture.

Author of the acclaimed new book on social media and business, Engage!, Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is Principal of FutureWorks, an award-winning New Media and business strategy consultancy in San Francisco. He is also the Chief Research Analyst at Research.ly and adviser to Constellation Research Group.

About FutureWorks
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.
FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

Social Media Examiner calls Brian Solis’ blog ‘required reading for businesses’

January 27th, 2011

San Jose, Calif. – January 27, 2011 – Brian Solis’ blog, Defining the convergence of media and influence, ranked first in Social Media Examiner’s “Top 10 Social Media Blogs of 2011.”

According to Social Media Examiner, “The grand master of social media, Brian is one of the web’s leading social media evangelists and his blog is required reading for businesses.”

The second annual contest generated more than 300 nominations. A panel of social media experts (which included David Armano, Debbie Weil, and Rick Calvert) determined the final winners based on range of criteria, including quality of content, frequency of posts, and reader involvement.

Brian’s blog explores the full scope of influence and media in today’s landscape, covering relevant topics on business, new media, marketing, and digital culture.

Author of the acclaimed new book on social media and business, Engage!, Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is Principal of FutureWorks, an award-winning New Media and business strategy consultancy in San Francisco. He is also the Chief Research Analyst at Research.ly and adviser to Constellation Research Group.

About FutureWorks
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.

FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

Pivot Conference Announces Brian Solis as Editorial Director and Host

January 17th, 2011

SAN FRANCISCO, Jan. 17, 2011 — Best-selling author and social media thought leader Brian Solis will be heading up Pivot Conference as Editorial Director and Host for 2011 and beyond. Solis will take over the reins from Chris Shipley, a leading technology and product analyst, who will be focusing on her position as chairman and CEO of Guidewire Group.

The announcement follows on the heels of critical success for Pivot 2010, held October 17-19 at the Crowne Plaza in New York. The conference attracted 700 brand marketers (anticipated attendance was 500), and a diverse array of insightful speakers including Arianna Huffington, David Kirkpatrick, Douglas Rushkoff and Henry Blodget.

“There are many conferences that present marketers with case studies, best practices and panels on social media. And while learning from these experiences is important, Pivot is different,” explained Solis. “This conference is not just about following the examples of others, but rather finding the inspiration to blaze a new trail for everyone to follow. And that makes Pivot better.”

“We’re all charting this new territory together,” he added. “We learn from our successes and failures. We inspire and are inspired. And in the conversation, we all become social media experts: it’s just people talking to people, but with an intention.”

Coined the “TED of Marketing” by author Douglas Rushkoff, Pivot was formed to help brand marketers and their agencies bridge the gap between the buying and influencing behavior of Social Consumers, and the way media is being bought and offered. In the new two-way dialogue of social media, the brand no longer represents just a series of impressions, but in addition becomes an integral part of a customer’s own self-expression.

Successful marketers are pivoting to this new way of thinking — and beginning to engage in authentic and transparent interactions with young consumers. Pivot helps Brand Marketers raise their own social capital, and pivot their brands and companies.

“Chris and the entire Pivot team did an incredible job laying the foundation for Pivot and we’re excited to see where Brian will take the conference in years to come,” said William Lohse, Founder of the Tomorrow Project, which owns Pivot.

“I can’t imagine anyone who speaks with more passion and eloquence about the intersection of brand marketing, consumers, and social media than Brian. He is the perfect fit to help inspire individuals and lead brands through the unchartered territory of social conversations and social capital,” continued Lohse. “We’re so lucky to have him helping our attendees at Pivot.”

Solis has been at the forefront of the socialization of business, consumers, and media since the mid-90’s and was among the original thought leaders to formalize the “Social Media” movement as a definitive media category. Through Pivot, he hopes to continue exploring the evolution of technology, social sciences and human behavior — as well as help businesses learn what it takes to identify and engage with consumers and those who influence them.

About Brian Solis

Brian Solis, @briansolis, is the author of Engage, the complete guide for businesses to build and measure success in the new web. He is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is among the world’s leading business and marketing online resources.

About the Pivot Conference
The Pivot Conference is a new kind of marketing conference singularly focused on helping brand marketers and their agencies bridge the gap between themselves and the Social Consumer. At Pivot, brand marketers can gain essential confidence in their power to inhabit the culture, conventions, and conversations of today’s Social Consumers. Major sponsors of Pivot 2010 include Yahoo!, Say Media, Glam Media, Go800, Looppa, BzzAgent.

Brian Solis Partners with Vocus to Determine What Makes an Influencer

October 3rd, 2010

Solis and Vocus publish survey results: 90% of business leaders and marketing professionals believe there’s a difference between popularity and influence

Author Brian Solis and Vocus partnered to answer one of the most compelling questions in business today: What Makes an Influencer? The team surveyed 700 business leaders, entrepreneurs, and marketing professionals on influence and published the findings in a report titled, “Influencer grudge match: Lady Gaga versus Bono.”

Why Lady Gaga and Bono? That reference stems from a survey question asking if there is a difference between influence and popularity. More than 90% of respondents believe that there is a difference and one respondent wrote, “Lady Gaga is popular, Bono is influential.”

“Influence is the subject of some of important conversations lately,” said Solis. Defining influence is just the beginning. Understanding perception and expectations around influence and influencers helps us identify where we need to focus time on education and innovation.”

A sample of the survey results include:

  • Senior executives are willing to pay for influence: 57% of respondents said they are willing to pay an influencer to help drive actions and outcomes.
  • The top contributing factors that make a person or brand influential include the “quality or focus of the network” (60%), the “quality of content” (55%), the “capacity to create measurable outcomes” (55%), and the “depth of relationship” a person or brand has with social contacts (40%).
  • 50% of respondents said that the single most important action a person or brand can take to most increase their influence online was to “create, post or share compelling content.”
  • When panelists were asked to create their own definition of influence in 140 characters or less, the top words were “ability,” “action,” or “people.”
  • The results of the survey were presented to a Webinar audience on September 23, 2010, and the report was officially released on September 29. A copy of the complete report is available for downloaded here: http://bit.ly/dlXLSZ .

    About Brian Solis
    Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

    Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.

    Solis’ latest book is Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, published by John Wiley & Sons. Previous books include Now is Gone with Geoff Livingston and Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.

Brian Solis Lands on Top of Junta42 Content Marketing Blog Rankings

August 26th, 2010

Sunnyvale, Calif. – August 26, 2010 – Brian Solis’ blog, Defining the convergence of media and influence, earned the top spot in the latest ranking of the Junta42 Top 42 Content Marketing Blogs. Since Junta 42 first starting producing its list in January 2008, Brian has finished in the Top 10 five times. This time, the popular author, speaker and social media blogger earned a clear first place.

Junta42 began with a list of 400 content marketing-related blogs. Blogs were judged based on the following criteria: number of content marketing posts in the quarter, substantiveness of posts (i.e. blogs that delivered unique ideas, thoughtful ideas, deep coverage and high-value content), Google PageRank, and previous Junta42 ranking.

Brian’s blog explores the full scope of influence and media in today’s landscape, covering relevant topics on business, new media, marketing, and digital culture.

Author of the acclaimed new book on social media and business, Engage!, Brian Solis is Principal of FutureWorks, an award-winning New Media marketing and branding agency in Silicon Valley and the Chief Web Analyst at PeopleBrowsr. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing.

About FutureWorks

FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.
FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

By the Numbers: New Report Analyzes the Balance of Influence on Twitter by Gender

August 4th, 2010

Study from Brian Solis, PeopleBrowsr, and Klout shows that overall, women maintain a higher level of influence across the Twitterverse

August 4, 2010
Brian Solis, PeopleBrowsr, and Klout studied the gender balance on Twitter in a new report titled, Influence is Bliss: The Gender Divide of Influence on Twitter. A full copy of the report can be found on http://www.briansolis.com or can be sent for review.

The study looked at the gender breakdown of the top 50,000 influential people on Twitter (as defined by their Klout influence score), as well as the gender and Klout score of a random sampling of 100,000 Twitter users. The team found the following:

  • When sampling 100,000 Twitter users, women represented the majority of the group: 54% women/46% men.
  • The average Klout influence scores of the random sampling weighed in favor of women: 34 for women compared with 31 for men.
  • When studying the top 50,000 most influential people on Twitter, the average Klout score for males was 56, while it was 54 for women.

“Ten years ago comScore reported that the number of women on the Web in the U.S. surpassed the number of men, and recent reports all point to the fact that in terms of numbers women rule on the Web and social networks. We wanted to look beyond pure numbers and analyze the balance of influence based on gender,” said Solis.

He continued, “While men edge slightly ahead when measuring only influential residents, women maintain a higher level of influence across the entire Twitterverse. As such, they have earned an elevated position of value and authority within their networks.”

This report is part of a series of collaborations between Solis and PeopleBrowsr to investigate social media activity and brand sentiment across a range of brands and events.

About Klout Scores
The overall Klout score ranges from 0 to 100. Klout’s algorithm involves three sophisticated stages of semantic calculation. The first, described as “True Reach,” measures influence between each and every relationship, evaluating the engaged audience versus total audience. The service also employs a secondary metric known as “Amplification Probability,” which documents the likelihood of a specific tweet spreading beyond the primary network through retweets as well as generating a response from the immediate audience. Finally, Klout factors the “Network Value,” which measures the influence of those individuals who follow the original user and their propensity for sharing their content, which contributes to overall authority.

About PeopleBrowsr
PeopleBrowsr is a Social Search engine and a Conversation Mine that looks into the heart of digital conversations and engages across multiple networks simultaneously. We are an intelligent data service provider to the enterprise. We are a powerful social network tool for individual users. To learn more, visit www.peoplebrowsr.com.

About Brian Solis
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis’ latest book is Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, published by John Wiley & Sons. Previous books include Now is Gone with Geoff Livingston and Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.

FutureWorks’ Brian Solis Nominated for The Hospital Club 100 Shortlist

June 16th, 2010

Sunnyvale, Calif. – June 15, 2010The Hospital Club announced its shortlist of the 100 most influential people shaping the creative and media industries. Among the nominees is social media pioneer and principal of FutureWorks, Brian Solis. Solis was named in the ‘Established’ group for Advertising, Marketing, and PR.

Voting is now open to the general public until June 25 at http://www.thehospitalclub.com/100/vote.php. Finalists will be announced on July 7 on thehospitalclub.com and in The Independent Newspaper.

Now in its third year, the Hospital Club 100 covers both established and emerging talent, spanning ten categories: advertising, art & photography, design, fashion, film & TV, marketing & PR, music, new media, publishing & writing, and theatre & performing arts.

According to the Hospital Club, the list focuses on current contribution and importance, not just the size of someone’s celebrity status, profile, bank balance, titles or past reputation.

The Hospital Club opened in 2004 by Eurythmics’ Dave Stewart and Paul Allen, one of the Microsoft founders. Designed for London’s creative community, the club features a bar, lounges, restaurant, cinema, gallery, and state of the art music and television production facilities.

About Brian Solis

Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.

Solis’ latest book is Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, published by John Wiley & Sons. Previous books include Now is Gone with Geoff Livingston and Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.

About FutureWorks

FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.

FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

Brian Solis to Deliver Opening Keynote at World Public Relations Forum

June 10th, 2010

Sunnyvale, Calif. – June 10, 2010 – Brian Solis, principal of the award-winning New Media agency FutureWorks, will be the opening keynote speaker at the World Public Relations Forum (WPRF) on June 14. The two-day event is held in Stockholm, Sweden, June 14-15.

The highly anticipated keynote is titled The Influence Factor: Activating the social effect to influence and measure stakeholder activity. The talk will begin at 9:45 am local time, and will kick off the Forum’s Part 1, The World as a Network.

The WPRF brings together key figures within the world’s PR industry to exchange ideas and present new methods and research in the field of professional communication. The 6th World Public Relations Forum will also discuss a new model for the practice of public relations, “The Communicative Organization.”

The conference is arranged by the Swedish Public Relations Association with the Global Alliance for Public Relations and Communication Management.

Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.

Solis’ latest book is Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, published by John Wiley & Sons. Previous books include Now is Gone with Geoff Livingston and Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.

About FutureWorks
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.

FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

Brian Solis Joins Forces with Citibank in Free Online Event for Small Businesses

May 24th, 2010

Live streamed event will be held May 27 6-7 pm EDT to help small business owners harness the power of social media

Sunnyvale, Calif. – May 24, 2010 – Brian Solis, principal of the award-winning New Media agency FutureWorks, will be the featured speaker in Citibank Small Business’ online, live streamed event: “Drive Sales and Word of Mouth Referrals using Social Media.” Held in celebration of National Small Business week, the free online event will help small businesses harness the power of social media to market and expand their business.

The event will be held Thursday May 27, 6-7 pm EDT. Those interested can register at the Event Registration page located online at: https://www.citievents.com/Metron/forms/2010SmBusSocMedWeb.form

About Brian Solis
Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.

Solis’ latest book is Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, published by John Wiley & Sons. Previous books include Now is Gone with Geoff Livingston and Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.

About FutureWorks
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.

FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

Brian Solis Named to Alicia Keys’ Social Media Panel to Select the Head Blogger for the IAmASuperWoman.com Website

May 20th, 2010

Sunnyvale, Calif. – May 20, 2010 – Brian Solis, social media pioneer and principal of FutureWorks, is participating on Alicia Keys’ handpicked Selection Committee to select the Head Blogger for Alicia’s upcoming website IAmASuperWoman.com (IAAS.com). Alicia Keys is a Grammy Award-winning musician and globally conscious entrepreneur.

The IAAS.com SuperSearch, powered by Monster.com, elicited a massive response of more than 8,500 job applications for the position. The applicants were narrowed down to ten finalists who were then deliberated upon by Alicia’s Selection Committee.

Solis was handpicked to participate on the Social Media Selection Committee. He and the panel were given profiles of the final ten, as well as writing samples. The expert panel then rated the candidates on pre-determined criteria including writing skills and social media savvy, and made recommendations to Alicia on who is best suited for the job.

The top three bloggers (currently posted on the IAAS.com website) will be flown to London for the Black Ball on May 27th to meet Alicia and complete their final writing assignment. The Head Blogger will be announced on June 25th.

On the panel, Solis joined other esteemed social media leaders, including Sarah Evans, Jason Falls, Beth Kanter, Guy Kawasaki, Dan Schawbel, Erin Kotecki Vest, and Tamar Weinberg.

About Brian Solis
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.

Solis’ latest book is Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, published by John Wiley & Sons. Previous books include Now is Gone with Geoff Livingston and Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.

About FutureWorks
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.

FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

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