07.30.2009 – Sunnyvale, Calif. – July 30, 2009 – FutureWorks PR, the social media strategy and PR company, announced that its client, Xoopit, has been acquired by Yahoo! for $20 million. The FutureWorks team first launched Xoopit beta in March 2008, followed by Photos by Xoopit and Yahoo! Photos by Xoopit in December 2008.

Xoopit has emerged as a leader in mail applications, indexing, and content discovery – and is known for bringing the Social Web to the inbox. It finds the pictures, videos, and files buried in webmail’s gigabytes of free storage, and allows users to share, comment, and post them to their contacts on other social networks and blogs.

Yahoo! will be integrating both Xoopit’s photo sharing applications and content indexing and discovery technology into Yahoo! Mail and other services over the coming months.

“Congratulations to the Xoopit team,” said Brian Solis, principal of FutureWorks. “The inbox has essentially been the largest untapped social network in the world. Xoopit socializes email, placing less emphasis on the social graph, and more emphasis on helping people manage their relationships and the content that is important to them.”

“Considering Yahoo! Mail is one of the largest repositories of photos on the Web, it will be exciting to watch the synergy between these two companies,” Solis continued.

07.20.2009 – Sunnyvale, Calif. – July 20, 2009 – FutureWorks PR, the social media strategy and PR company, helped sponsor VentureBeat’s MobileBeat 2009 Conference. The second annual mobile conference was held on July 16 at the Parc 55 Hotel in San Francisco.

Throughout the event, FutureWorks captured the announcements, technology, sessions and people through pictures and Tweets. Photos from the event can be seen on the FutureWorks PR photo stream on Flickr at: http://bit.ly/Xchi5

MobileBeat 2009 attracted some of the most interesting mobile developers, investors, executives, entrepreneurs, marketers and press to talk about the next wave of mobile innovation and network in an intimate setting. This year’s event centered on the rise of the “mobile application” and its profound influence on day to day lives – and the entire business world.

About FutureWorks PR
With offices in Silicon Valley and San Francisco, FutureWorks PR partners with market leaders and emerging companies to increase visibility, cultivate markets, amplify conversations, and grow the community of customers.

The agency’s specialty lies in its ability to understand technology and in turn, present market-specific and compelling stories and solutions. FutureWorks combines PR, Social Media, and grassroots marketing for intelligent, results-driven communications programs that impact the bottom line.