Engage at Web 2.0 Expo: Special Session with Brian Solis and Guests

May 6th, 2010

Part of Web 2.0 Expo, Brian Solis will discuss lessons and observations from his new book; May 6th at 3 pm

Sunnyvale, Calif. – May 6, 2010 – Brian Solis, principal of the award-winning New Media agency FutureWorks, will discuss lessons and observations from his new book “Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.” The discussion is a special event in conjunction with Web Expo 2.0.

The event is taking place on May 6 at 3 pm at the Moscone West Convention Center (Room 2014) in San Francisco. A reception and meet & greet will follow at the Marriott Marquis View Lounge, 39th Floor.

Charlene Li, Founder of the Altimeter Group and author of Open Leadership, and leading tech analyst Chris Shipley will join Brian on stage at the event.

Web 2.0 Expo, co-produced by O’Reilly Media, Inc. and UBM TechWeb, showcases the latest Web 2.0 business models, development paradigms and design strategies for the builders of the next-generation Web. The Expo is held May 3-6 in San Francisco.

About Brian Solis
Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.

Solis’ latest book is Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, published by John Wiley & Sons. Previous books include Now is Gone with Geoff Livingston and Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.

About FutureWorks
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.

FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

Brian Solis Discusses the Human Network in Keynote Address at ConnectNow

April 9th, 2010

Sunnyvale, Calif. – April 9, 2010 – Brian Solis, principal of the award-winning New Media agency FutureWorks, was a keynote speaker at ConnectNow, a three-day conference focusing on the intersection of social media, emerging technology and the enterprise. ConnectNow was held April 7-9 in Sydney, Australia.

Solis’ popular keynote was titled The Human Network in an Interconnected World. Throughout his talk, Solis stressed the need to connect brands, information, and consumers — in order to build the bridges between people, contextual relationships, and technology. He spoke about the growing demand for personalized and unified content on multiple screens (TV, PC, and phone), as well as the impact of the real-time web, location based services, augmented reality, gaming, and mobile’s growing dominance.

ConnectNow is a marketing and communications conference focusing on the convergence of social media, emerging technologies and enterprise. The three-day event brings together visionaries and specialists in the field of new media marketing, community management and social technologies covering the latest strategies, tools and best practices in marketing innovation.

Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.

Solis’ latest book is Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, published by John Wiley & Sons. Previous books include Now is Gone with Geoff Livingston and Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.

About FutureWorks
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.

FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

It’s Time to ENGAGE!: Latest Book from Brian Solis Hits the Shelves

March 16th, 2010

Sunnyvale, Calif. – February 26, 2010 – Today marks the official release of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, the latest work from Brian Solis. The book is published by John Wiley & Sons with a foreword by Ashton Kutcher.

With ENGAGE! as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business, and with this book, you will find out how to:

• Create a space in the online ecosystem that truly represents your business and cultivates your customers’ loyalty and trust

• Participate in the unique culture of each available social media platform to engage your customers

• Establish an organizational structure that constantly targets the next new media trend

• Attract online champions and change agents who will uncover the social networks you need to reach and the influencers who will help build your reputation in the networked world

• Consistently adapt your company to market needs and trends based on the invaluable connections you forge and the empathy and insight you garner in the process

As Solis said, “There are thousands of customers waiting to hear from you about your business and vision. It’s the minimum ante to create a vibrant and loyal online community. When you engage, you will build an authoritative social network that increases your visibility, relevance, influence, and profitability. It’s time to Engage!”

About Brian Solis
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.

Solis’ latest book is Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, published by John Wiley & Sons. Previous books include Now is Gone with Geoff Livingston and Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.

About FutureWorks
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.

FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

Brian Solis Interviews Ford CMO Jim Farley Live from NAIS 2010

March 16th, 2010

Sunnyvale, Calif. – January 11, 2010 – From the floor of the North American International Auto Show (NAIS) in Detroit, Jim Farley, Chief Marketing Officer of Ford Motors, fielded live questions from FutureWorks principal Brian Solis and Ann Handley of MarketingProfs.

The interview explored Ford’s use of social media, including the Ford Fiesta Movement campaign. Questions came from Solis and Handley, as well as from Twitter and show attendees.

A full transcript of the chat can be found at: http://bit.ly/5XtGMl

About Brian Solis
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.

About FutureWorks
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.

FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

BrianSolis.com Named One of Top 20 Marketing Blogs by MENG Marketing Executives

March 16th, 2010

Sunnyvale, Calif. – January 12, 2010 – Brian Solis’ blog, Defining the convergence of media and influence (www.BrianSolis.com), has been named one of the top 20 marketing blogs in a Marketing Executives Networking Group (MENG) survey.

MENG surveyed nearly 2,000 executive marketing members to determine which marketing blogs were actually being read by marketing executives. Solis received votes in all three of the coveted categories: “favorite marketing blog,” “most valuable marketing content,” and “most enjoyable marketing blog to read.”

Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.

In concert with Deirdre Breakenridge, Solis released “Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR,” a well-acclaimed book that shows how to reinvent PR in order to build relationships that matter and reach a new generation of influencers. Solis also published the award-winning “Now is Gone” with Geoff Livingston, and has written several ebooks on the subjects of Social Media, New PR, Customer Service, and Blogger Relations.

About FutureWorks
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.

FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

About MENG
The Marketing Executives Networking Group (MENG) is the premiere international community of executive-level marketers who share their passion and expertise to ensure each member’s success. This not-for-profit organization of nearly 2,000 members fosters career and personal success across virtually all industries and marketing specialties by providing networking opportunities and the ability to share knowledge and best practices. Members must have reached at least the VP level in their organization. Eighty four percent of members have Fortune 500 experience and 70% have earned graduate degrees, the majority of which are from top-20 business schools. To learn more about MENG, post executive level marketing positions, or to access MENG’s database of marketing executives, speakers and consultants, visit www.MENGonline.com. MENG can also be found on Twitter at www.Twitter.com/MENGonline.

Brian Solis Named to ClickZ List of Top 20 Social Media All-Stars

March 16th, 2010

Sunnyvale, Calif. – January 13, 2010 – Brian Solis, social media pioneer and Principal of FutureWorks (www.future-works.com), was honored as a top Social Media All-Star by ClickZ.com.

According to Erik Qualman of ClickZ, “Questions I’m often asked are: Who do I read? Who do I look to for new ideas? Who are the true leaders of the social media space? It’s such a great question that I’ve taken my first pass at a social media all-star team.”

As a Top 20 All-Star, Solis joins fellow social media luminaries, including Gary Vaynerchuk, Jeremiah Owyang, Charlene Li, and Seth Godin. A complete list of award winners and the write-up can be found here: http://www.clickz.com/3636093.

About Brian Solis
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.

In concert with Deirdre Breakenridge, Solis released “Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR,” a well-acclaimed book that shows how to reinvent PR in order to build relationships that matter and reach a new generation of influencers. Solis also published the award-winning “Now is Gone” with Geoff Livingston.

About FutureWorks
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.

FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

Brian Solis Honored as PRNews PR Blogger of the Year

March 16th, 2010

Sunnyvale, Calif. – December 7, 2009 – Brian Solis, social media pioneer and Principal of FutureWorks (www.future-works.com), was named the PR Blogger of the Year at PRNews’ 2009 PR Awards.

The 2009 PR Awards honor those who have made a substantial and resonating impact in the world of new and evolving Public Relations. All of the PR All-Stars were honored at a Dec. 1 awards luncheon at the National Press Club in Washington, D.C.

As published in PRNews, “His tireless quest to improve and enrich his field makes Brian Solis a model of excellence as a public relations communicator. Author of the PR 2.0 blog at www.briansolis.com, this sought-after author and speaker has been covering developments in communications during our age of increasing technological dependence, while creating them himself since the mid-90s. As an entrepreneur he founded the PR firm FutureWorks, which continues to provide guidance to technology companies at all stages of their growth.”

About Brian Solis
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Solis actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. His blog, BrianSolis.com, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. Solis also runs bub.blicio.us and contributes to TechCrunch, BrandWeek, and WebProNews.

In concert with Deirdre Breakenridge, Solis released “Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR,” a well-acclaimed book that shows how to reinvent PR in order to build relationships that matter and reach a new generation of influencers. Solis also published the award-winning “Now is Gone” with Geoff Livingston, and has written several ebooks on the subjects of Social Media, New PR, Customer Service, and Blogger Relations.

About FutureWorks
FutureWorks is an award-winning digital and social media agency in Silicon Valley and San Francisco founded by author, speaker and thought-leader Brian Solis. FutureWorks fuses “best of breed” social media, new media, digital PR and conversational marketing.

FutureWorks’ client base and experience extends across many industries and ranges from emerging startups, Web and iPhone app developers, and consumer electronics manufacturers to enterprise software, “blue chip” corporations and mainstream consumer brands. FW’s objectives are simple – become an integrated partner with our clients; provide aggressive outbound digital and social media support; secure positive coverage and engage in online conversations on a daily basis and, most importantly, build long-term relationships.

Yahoo! Acquires FutureWorks’ Client Xoopit

January 18th, 2010

07.30.2009 – Sunnyvale, Calif. – July 30, 2009 – FutureWorks PR, the social media strategy and PR company, announced that its client, Xoopit, has been acquired by Yahoo! for $20 million. The FutureWorks team first launched Xoopit beta in March 2008, followed by Photos by Xoopit and Yahoo! Photos by Xoopit in December 2008.

Xoopit has emerged as a leader in mail applications, indexing, and content discovery – and is known for bringing the Social Web to the inbox. It finds the pictures, videos, and files buried in webmail’s gigabytes of free storage, and allows users to share, comment, and post them to their contacts on other social networks and blogs.

Yahoo! will be integrating both Xoopit’s photo sharing applications and content indexing and discovery technology into Yahoo! Mail and other services over the coming months.

“Congratulations to the Xoopit team,” said Brian Solis, principal of FutureWorks. “The inbox has essentially been the largest untapped social network in the world. Xoopit socializes email, placing less emphasis on the social graph, and more emphasis on helping people manage their relationships and the content that is important to them.”

“Considering Yahoo! Mail is one of the largest repositories of photos on the Web, it will be exciting to watch the synergy between these two companies,” Solis continued.

FutureWorks Supports VentureBeat’s MobileBeat 2009 Conference

January 18th, 2010

07.20.2009 – Sunnyvale, Calif. – July 20, 2009 – FutureWorks PR, the social media strategy and PR company, helped sponsor VentureBeat’s MobileBeat 2009 Conference. The second annual mobile conference was held on July 16 at the Parc 55 Hotel in San Francisco.

Throughout the event, FutureWorks captured the announcements, technology, sessions and people through pictures and Tweets. Photos from the event can be seen on the FutureWorks PR photo stream on Flickr at: http://bit.ly/Xchi5

MobileBeat 2009 attracted some of the most interesting mobile developers, investors, executives, entrepreneurs, marketers and press to talk about the next wave of mobile innovation and network in an intimate setting. This year’s event centered on the rise of the “mobile application” and its profound influence on day to day lives – and the entire business world.

About FutureWorks PR
With offices in Silicon Valley and San Francisco, FutureWorks PR partners with market leaders and emerging companies to increase visibility, cultivate markets, amplify conversations, and grow the community of customers.

The agency’s specialty lies in its ability to understand technology and in turn, present market-specific and compelling stories and solutions. FutureWorks combines PR, Social Media, and grassroots marketing for intelligent, results-driven communications programs that impact the bottom line.

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