Branding and Brand Management
For those familiar with the branding process, the creation of and active reference to a brand style guide carries great meaning. In social media, we tend to overlook the fact that these networks are powered by the personalities behind the avatars creating a very human and genuine experience. FutureWorks humanizes brands and develops a personality and voice that reinforces the brand’s attributes, mission, and characteristics in the social Web. Additionally, FutureWorks also matches representatives to the ideal corresponding social media profiles to ensure that a consistent voice is maintained throughout engagement.
In many cases, the FutureWorks team will also help companies find their voice so to speak, running through a customized program designed to identify the personality traits that will strategically depict the brand as well as defining the core values and principles necessary to establishing a community and attracting participants based on discernible elements that engender affinity and loyalty.