Digital Design and Experience
Even in the most successful influence and engagement programs, the extent of its effects are in many cases hampered by the experience that ensues. Essentially, we interact with people in a highly dynamic ecosystem, but where do we send them after contact? Usually, we send them to a highly static corporate Web site where we will lose the attention and interest of new media influencers simply because we didn’t establish a dedicated path to capture activity and ensure future interaction. We must define the experience before we act. From microsites to profiles to widgets to back-end social CRM systems, FutureWorks builds the necessary framework, designs the necessary engagement elements and platforms and also develops the supporting messages and stories to define a seamless and immersive experience designed to capture activity or promote action.